Consumers will rush to get tablets… if the price is right.
That’s the lesson HP taught us with their recent $99 HP TouchPad fire sale.
As you may remember, HP announced they will discontinue WebOS devices and dropped the price of their TouchPad from $399 to $99 (for the Wi-Fi only 16GB device). The result? The tablet is sold-out all across the USA. Today it’s almost mpossible to find one.
Yesterday the New York Post published an interesting piece on the experiment and the implications it has, considering that Amazon is planning to launch an Android-based tablet for “hundreds less” than what the iPad costs today.
Here’s an excerpt:
“Amazon is poised to enter the tablet fray with an Android-powered tablet in late September or October…
…Amazon is considered one of the few credible threats to Apple and has been willing to sell its electronics at a loss in hopes of generating more digital media purchases.”
Read the full article here and, as always, send us your comments.